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Valuation of websites, blogs and domains
By Jason Drohn
Valaution of intangible assets is always a tricky proposition. There are numerous online valuation tools, many claiming to value your site or domain for free. And several that charge for the privilege. Are any of them any good or is a site/domain worth just what someone will pay for it?
Value is really in the eye of the beholder but the strange thing is that for certain types of sites their value is uncannily predictable. Put them up for auction to the right audience of competitive bidders and you could pin point to within 10% where the bidding will end. I must emphasise that this doesn’t apply to all sites but just to developed sites with steady earning streams. Sitepoint has an article on how to value such sites. It’s a fairly in-depth look at the valuation of a variety of sites, blogs and domains and it examines the accountancy and maths behind the valuations (a shorter version of site valuation here).
But you just want a quick value of your site, right? Head on over to the tool Sitepoint recommends for valuing your website. It gives you not just a valuation but a detailed report on your site age, links, PageRank of pages, DMOZ entries, site’s security status, uptime and performance, various traffic metrics and lots more. Plus links to other information like your server technology, server uptime etc. Run some valuations for your own site, other sites; use some dummy figures to see how your valuation would change if your figures changed. Or get yourself a trillion dollar valuation and post their widget on your site. 
Topics: Domain Name Auctions, Domain sales, The Art of Domaining |