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Don’t Buy The Keyword - Buy The Domain Name
By Jason Drohn
Ecommerce Times has a fantastic article concerning the use of domain names to redirect traffic to your site.
In essence, the thought is that users are bypassing search results more and more, because of the increased complexity and paid ads, so visitors are simply typing what they want into a browser, adding .com, and seeing what they come up with.
Sometimes these domains lead to parked pages, which we all know too well. Other times, they are directed to a corporate site that targets the solution for the keyword.
In fact, it is estimated by several organizations that traffic to “parked” pages drives about 10 percent of the pay-per-click (PPC) ad market. Even more interesting, WebSideStory found that direct navigation had a 4.23 percent conversion-to-sale rate, while search engine clicks on average lead to a 2.3 percent conversion-to-sales rate.
Internet Marketers can capitalize on the following tips for finding targeted domain names and utilizing the traffic to suit their needs:
- Simply redirect the domain to your main site.
- Use the domain name as a targeted vertical portal to drive traffic to your main site.
- Rebrand your entire operation on the new generic domain.
To read more about the use of domain names to further you business, check out ecommercetimes.com.
Topics: Domain Name Tips |