By Jason Drohn
This particular terminology is new to me, but it makes sense. Domain name drafting is nothing more than registering misspelled domain names of high profile competitors, and forwarding them directly to your site. When the user gets there, they might be slighly confused, but as long as your product or service offering is closely comparable - they don’t go anywhere.
The strategy is named after the NASCAR racing term that describes the technique a driver uses to follow the lead vehicle, thereby reducing the impact of wind resistance to maintain racing position and decrease fuel needed to maintain high speeds. “Together, these new online marketing strategies will drive apartment renters nationwide to the communities listing with www.EliteRenting.com, allowing the company to spend less on paid search results placement and increasing access our many online listings,” says David Israel, www.EliteRenting.com Owner.
For more, head over to Domain News.
Topics: Domain Name Tips |