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65 Percent of Domains Purchased by Investors
By Jason Drohn
Domain Name Wire just did a study of high value domain name sales on the Internet and concluded that 65% of them were being purchased by investors; and only 35% by end users.
Here are some domains purchased by investors:
- Cameras.com, $1.5M
- Blue.com, $500,000
- CD.com, $277,750
- Farm.com, $200,000
- Vegans.com, $73,000
In The Art of Domaining, I talk about how selling to an investor is harder and less rewarding than an end user because of their intentions with the domain name. If they are just trying to flip it or put parked pages up, it will be harder to get top dollar out of the name. The reason is simple - people want to pay less so that when they resell it, they will make more.
If you are talking to an end user though, it is easier to upsell them because they need it for a site they are going to launch. They won’t be happy about paying an exorbitant amount, but they will anyway. Oftentimes, the hardest part is qualifying the potential customer as an investor or an end user; but sometimes it is the most important thing you can do.
The stats and prices came from domainnamewire.com.
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